972.898.7176 BOBCATBILL22@ME.COM

Case Study: Woodmen Valley Chapel

Director Of Communications/Connect Pastor/Technology Solutions Director

WOODMEN BRANDING PROJECT

ROLE – DIRECTOR OF COMMUNICATIONS
PROJECT RESPONSIBILITIES:

• Team Building
• Creative Direction
• Design Options
• Sub-brand Design
• Marketing & Content Development
• Budgeting

As Communications Director I put an ad hoc team together and creative directed the entire rebranding process. The team consisted of branding experts from our congregation, key staff and our design team. Working directly with the Woodmen Lead Team, I guided the team through understanding Woodmen’s unique vision and helped brainstorm brand distinctives before we jumped into design concepts. As a member of the design team I also provided multiple design solutions.

This project took Woodmen from an outdated brand and design aesthetic to implementing a modern representation of the new Woodmen vision and values. By tapping into accessible church experts I was able to save the church a projected $10,000 that an external firm would normally charge to provide a similar level of branding input and expertise.

Woodmen now enjoys the benefits of a vision-soaked brand that is instantly recognizable and equips attenders to share the Woodmen vision by simply discussing the logo graphic.

BRANDING/STATIONERY DEVELOPMENT
Creative Direction/Team Building: Bill Roberson
Logo/Stationery Design: Internal Design Team

WEBSITE – woodmenvalley.org
Creative Direction/Design: Bill Roberson
Web Development/Building: Bill Roberson + External Vendor

SUB-BRAND DEVELOPMENT
Creative Direction/Design: Bill Roberson

CONTENT & CULTURAL DEVELOPMENT

ROLE – CONNECT PASTOR & TECHNOLOGY SOLUTIONS DIRECTOR
PROJECT RESPONSIBILITIES:

• Team Building & Management
• Cultural Development & Presentation
• Strategic Planning
• Physical Touch-point Design
• Volunteer Recruiting
• Support Systems Development

The Woodmen Lead Team asked me to take on the creation of a new ministry to help people develop personal connections. With a unique vision to intentionally develop space between gathering to worship and growing deeper, this new ministry opportunity needed clarity around the idea. I was able to establish and lead the Connect team in generating written cultural distinctives to guide the staff and ministry partners.

As the leader of this new initiative I presented these concepts to the elder board, staff and potential volunteers on multiple occasions. In those presentations I both cast the vision for the opportunity as well as provided a detailed explanation of how the vision would be accomplished.

In the first seven months of implementation we developed and trained over 50 volunteers and gave over 250 Woodmen attenders the opportunity to make more personal connections. This unique vision is now being expanded to all Woodmen campuses across Colorado Springs.

SLIDE DECK/PRESENTATION
Content Creation: Bill Roberson
Design: Bill Roberson
Presentation to Stakeholders: Bill Roberson

INTERNAL MAGAZINE ARTICLE
Content Creation: Bill Roberson
Design: Internal Design Team

Woodmen Sub-brand Design

INNOVATION: CREATE TO EQUIP

ROLE – DIRECTOR OF COMMUNICATIONS
PROJECT RESPONSIBILITIES:

• Creative Direction
• Strategic Analysis
• Project Planning
• Budgeting

Innovation is a necessary concept in directing communications for any organization. After arriving at Woodmen, I discovered a reliance on mass media efforts in order to advertise for major holiday gatherings. With a desire to apply my organizational strength of Creating to Equip, I reworked the marketing plan to rely more heavily on personal invitations. This focus was designed to provide each member the tools to invite their friends and family through a personal invitation. By replacing the mass media purchases with these personal invitations, and reframing the cultural expectations, we were able to save the church around $5,000 per holiday and increase engagement.

PERSONAL INVITATIONS
Creative Direction: Bill Roberson
Invite Designs: Internal Design Team

It is not very often you get to work for/with someone like Bill. His leadership is second to none. Bill is the kind of leader that gets the highest respect from his peers and his employees will do anything they can for him – because they want to.

Keith G

Graphic/UI Designer, Design. Hustle. Repeat.

Bill’s attention to detail, productivity, quality as well as loyalty to those directly junior to him is, in my experience, without comparison. Bill regularly takes time to maintain the health and cohesion of his design and production team, while never downgrading his value for excellence and timeliness in terms of the final product for which they are responsible.

Andrew S

Director, Andrew Ryan Shepherd Studio

Bill Roberson served on our team as the Director of Communication. We were in a season of growth and it was very helpful to have his experience and creativity during that time. I also appreciated that Bill is an “all in” kind of guy. … He is a team player who is great at collaborating during the creative process and can bring clarity when it’s time to make a decision.

Brian M

President, RightNow Media

Colorado Springs, CO

972.898.7176

bobcatbill22@me.com