972.898.7176 BOBCATBILL22@ME.COM

Case Study: Focus on the Family

Creative Director + Marketing Lead + Sr. Brand Strategist

LAUNCH INTO THE TEEN YEARS BRANDING PROJECT

ROLE – CREATIVE DIRECTOR
PROJECT RESPONSIBILITIES:

• Team Building
• Creative Direction
• Design Options
• Brand Design
• Budgeting

With a vision to equip parents with the tools they need to help pre-teens handle a difficult world, Focus on the Family needed to create a new and fresh brand for video-based curriculum. As Creative Director on this project I lead the branding initiative as the primary designer and then directed the team on applying the brand to supporting elements. The visual brand took existing creative elements from the Parenting KMI and reimagined them in innovative and modern ways. 

The new brand created high levels of anticipation for the video release and the product sold out in under 10 months.

BRAND DESIGN
Creative Design: Bill Roberson
Presentation to Stakeholders: Bill Roberson

PACKAGING
Design: Internal Design Team
Creative Direction: Bill Roberson

NINE LIES BOOK COVER

ROLE – LEAD DESIGNER & CREATIVE DIRECTOR
PROJECT RESPONSIBILITIES:

• Team Building
• Creative Direction
• Design Options

This design project was in support of the global release of a new book by Greg Smalley, Vice President of Marriage at Focus on the Family. 

COVER DESIGN
Creative Design: Bill Roberson
Production: Internal Design Team
Creative Direction: Bill Roberson

NineLiesBook
It is not very often you get to work for/with someone like Bill. His leadership is second to none. Bill is the kind of leader that gets the highest respect from his peers and his employees will do anything they can for him – because they want to.
Keith G

Graphic/UI Designer, Design. Hustle. Repeat.

Bill’s attention to detail, productivity, quality as well as loyalty to those directly junior to him is, in my experience, without comparison. Bill regularly takes time to maintain the health and cohesion of his design and production team, while never downgrading his value for excellence and timeliness in terms of the final product for which they are responsible.
Andrew S

Director, Andrew Ryan Shepherd Studio

Bill Roberson served on our team as the Director of Communication. We were in a season of growth and it was very helpful to have his experience and creativity during that time. I also appreciated that Bill is an “all in” kind of guy. … He is a team player who is great at collaborating during the creative process and can bring clarity when it’s time to make a decision.
Brian M

President, RightNow Media

Colorado Springs, CO

972.898.7176

bobcatbill22@me.com